Ahoy, hope you are already on board!
About one year and four months ago, a journalist from Forbes.com called Ewan Spence came up with a logical idea of calling Jolla, The Ferrari of Smartphones! Many came up and said it’s not really a good idea but when you read through his article, you’ll notice that he has got a point!
Spence says: “It might not be the nine million pre-orders that the Samsung Galaxy S3 has, but that’s enough to build a company around. After all, Ferrari sell less than ten thousand cars a year, but they’re still regarded as a success, so why not a similar model in the smartphone world?”
How is that impossible? Yes Jolla hasn’t got any Ferrari price tag (Which is a good thing!) but if you consider it’s unlikeness from the other brands make it like Ferrari! Jolla phone seems to be for many people and it’s just a matter of time that proves my point. But at this moment, although a lot of people are contributing in the movement and already has helped Jolla to sell out their €100 plan, but Jolla is still the most unique brand in terms of many things. It doesn’t have to have super fancy rare diamonds or 24K gold on board but bare with me because Jolla has a lot to offer for the end of this year. They said 2013 is going to be unlike and I can assure you that at least the end of 2013 is the most unlike time of Jolla fans because I can recall properly the Jolla Love Day which everyone was thrilled by the design of the phone (Obviously not the prototype) but the one in the rendered video by Jolla.
So let’s see, Ferrari is quite rarer than the other cars, it’s expensive, it’ll make you stand out from the crowd, it’s fast, its more exclusive and it has unique touches on it that until you drive it, you’ll not understand or get any of those uniqueness. I haven’t driven any Ferrari but Jeremy Clarkson was always there for me so I understand the concept 😉
Jolla is very rare in compare to many other brands and honestly, because it’s a startup company, many still don’t know it and as I said, the matter of time will figure the reputation out. It’s not that pricey in compare to a lot of competitors in the market, it’ll definitely make you stand out from the crowd because it is unlike, Sailfish is definitely faster than any OS around, it is surely more exclusive than others because it’s fully customizable for your needs (Hardware-wise and software-wise) and it has those unique touches that you can’t see or feel in videos or so on.
So I guess Ewan was right even before the reveal of Jolla phone.
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Sepehr Noori (James)