THIS ARTICLE MIGHT NOT BE *that much* RELATED TO JOLLA, BUT HAD TO BE PUBLISHED BECAUSE THE NEW STRATEGY IS SOMETHING WORTHY TO MENTION!
Coping with Nokia X line-up isn’t an easy job to be done. This strategic sector of products with its fundamentally new color scheme is totally a new war front.
Nokia, which just detached its loss making arm, was closed down to solely make windowsphone devices until February 2014. So it is not necessarily a betray move from the Finnish giant. But, Nokia has carefully made everything appealing to Microsoft and consumers. Nokia doesn’t want to harm all the efforts it’s done overnight.
It actually changed the visual memory toward Nokia X. Mostly, Lumia devices are widely known for their head-turning colors. Indeed, as you can see, dear JU readers, Flagships are always showed with Yellow and Red colors. What about Green? Not yet. At least until next announcement due to April 19. The reason why Nokia X wasn’t heavily advertised with yellow/red color is that Nokia doesn’t want to disrupt your vision memory. A small part of your occipital lobe of your brain is responsible for snapping shots of your sight and storing them for future usage. Undeniably, however, this part of your brain is connected to other parts which are responsible for different senses. So, the color yellow and red, in a millisecond, pops up a lumia in your mind. Green? No.
This is a very small part of Nokia’s intense actions for making a totally new device.
Our own James came up with an insight article for Nokia X previously, and I just want to add a bit more.
It’s no doubt that Nokia X runs Android and by a safe margin, you can side-load any app you want. This is the secret behind grabbing more consumers in emerging markets. People just want Android while Nokia, chronically, wanted to develop S40 desperately. It won’t work in the long term. On one hand Nokia should get developers to the platform, which isn’t an easy task; on the other hand people always give a meh to a non-android device. So basically, after a long ignorance, Nokia listened to people.
It’s a sad fact that after every single android word that Elop pronounced in MWC, he hammered it with a following “Microsoft” and predictably, though, it was just a matter of days to be rooted, hacked and sacked. It might be a mix feeling for NokiaX services but at the end of the day, it’s a Nokia phone and the latter makes profit over each one sold.
I can call this the most interesting legal piracy. Scrap Google services and set Microsoft’s atop. But the thing that gets me is Android. Nokia went in the easier path whereas Jolla, the toughest. Jolla heads must spend much more energy to make android apps compatibility flawless but on contrast, on the NokiaX, it takes you a copy/paste to SD-Card to get the job done. Even making the Android experience over the X is easier, but it was a major complain for Android atmosphere in Sailfish as it didn’t proved to be dramatic. Nothing’s perfect after all.
What do you think guys? Sound off below to let us know more.
Thanks James for editing the post.